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About CCEG

The Centre for Citizenship Enterprise and Governance (CCEG) is the world’s leading think tank on the movement of value. Established in the UK with academic networks across Europe, Asia and the Americas, we have developed a vision for a Circular Economy based on Values. Since 2011, our experts have provided financial and non-financial metrics which underpin global legislation and have become internationally recognised as a standard.

This is the first issue of a resilient Ethereum token, for a UK based organisation. Fundraising will fulfil the foundation and infrastructure to deliver the vision of Cryptocurrencies with Values. Planned connected coins will grow market adoption, including the already commissioned Women’s Coin, City Coin, Faith Coin, Edu Coin Leadership Coin and other UN Sustainable Development Goals.

The unique feature of the Seratio token (SER) is the ability to capture the financial assets, microshares and provenance of transactions involving people, products, processes, projects and organisations.

London – New York – Shanghai – Chengdu – Kochi – Zug





  • 2011

    Social Earning Ratio (S/E) is created by Prof Olinga Taeed

  • 2012

    S/E developed and tested at the University of Northampton and through international wiki-university collaboration

  • 2013

    Not-for-profit Centre for Citizenship, Enterprise and Governance (CCEG) is founded

  • 2014

    Speech at The Vatican who labelled S/E as “the fastest adopted impact metric in the world”, bringing international recognition

  • 2015

    Seratio Ltd span out providing SaaS metrics to measure non-financial value supporting laws globally

  • 2016

    CCEG announces its block of Total Value Blockchain 3.0 & Proof-of-(…) Metrics publishing 5 whitepapers in total

  • 2016

    Internet-of-Value (IoV) Blockchain Alliance of Good (BISGIT) is established and launched at the CCEG Conference at the University of Cambridge

  • 2017 January

    Proof-of-Concept Platform Launch

  • 2017 February

    CCEG Blockchain UN Lab established

  • 2017 March

    Seratio PaaS Architecture developments starts

  • 2017 October

    Fundraiser ends

  • 2018 January

    Seratio tokens issue to Seratio-Wallets

  • 2018 April

    Microshares issue

  • 2018 July

    Seratio Ethereum Platform launch

  • 2018 September

    Seratio SDG Alt-tokens (Women's Coin, Education Coin, City Coin)

  • 2019 January

    Seratio SDG Alt-tokens (Faith Coin, Leadership Coin, Water Coin)

  • 2019 March

    Seratio SDG Alt-tokens (Fashion Token, Leather Token, Carers Coin)

  • 2019 July

    New Seratio 2-token Platform launch (integrated Microshare blockchain)

Partners & Advisers

Chandler Guo

Chandler Guo

Bit Angel ICO Advisor
Eric Gu

Eric Gu

ViewFin ICO Advisor
Sian Jones

Sian Jones

COINsult Regulatory
Andrew Henderson

Andrew Henderson

Eversheds Sutherland Legal
Dr Maria Grazia Vigliotti

Dr Maria Grazia Vigliotti

Sandblocks Consulting Cybersecurity


Prof Olinga Ta’eed


Prof Olinga Ta’eed
Barbara Mellish


Barbara Mellish
Maryam Taghiyeva

Chief System Architect

Maryam Taghiyeva
Daniel De Souza

Expert Technology Advisor

Daniel De Souza
Sajin Abdu

Head of IT

Sajin Abdu
Joanne Evans

Head of Projects

Joanne Evans


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Quick Facts

Terms & Conditions

The fundraising and token allocation is governed by the law of England and Wales, and is subject to the exclusive jurisdiction of the courts of England and Wales. Any contribution will be subject to the acceptance of the full terms and conditions which will be available below.

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(i)Who are the CCEG and where are they based?

The Centre for Citizenship Enterprise and Governance Limited are a fully registered, not for profit Company, in the United Kingdom under number 09796798. CCEG has an international presence, with academic partners in the US, in New York at Fordham University, and in Shanghai.The Centre has been in existence since 2013, and was formerly incorporated in September 2015. Full details of the company are available on public record in the UK. CCEG works with Government and the private sector, and has been quoted by the Vatican Press as “The most rapidly adopted social impact analysis metric in the world”

(ii)What makes this Fundraiser Different to the others in the Market?

This is the first issue of an Ethereum cryptocurrency token allocation in the United Kingdom and the first time both financial and non-financial value will be recorded and transacted on a blockchain with mass adoption.

(iii)What is the maximum amount of funds to be raised?

Deliberately, no cap has been set on the amount of contributions that will be accepted by the fundraise. Primarily this has been done in order to ensure that participation can be widespread to maximise adoption and allow time to introduce the concept to first time participants.Funds in excess of UK£5m will be assigned to CCEG’s foundation to support Sustainable Development Goal Projects through Seratio Alt-Coins.

(iv)When will my Seratio tokens be available to me to exchange?

Seratio Tokens will be issued by 31st January 2018 and will be available for immediate exchange.

(v)Why did CCEG chose Ethereum?

Excluding BitCoin, Ethereum has the best developed infrastructure and is well adopted within the community. CCEG believe the use of ETH will help with wider and easier adoption of our platform, facilitating and accelerating the growth of cryptocurrencies with values. In the future, we may consider building an entirely separate blockchain platform as an advancement on Ethereum.

(vi)Must I have an SE Score before I can exchange Seratio tokens?

The Use of Microshares and SE score is entirely optional for both parties to a transaction. A transaction may be may contingent upon achieving a determined score. That is an option available to either party which would ensure value alignment. The Seratio token can trade without the use of the Microshare component.

Contact us

Warning: Make contributions only using our official secured site check the URL carefully - ICO contributions will not be offered or accepted via slack, email or any other method.